'Microsoft'에 해당되는 글 2건

  1. 2011.06.09 닌텐도에 대한 기대와 실망
  2. 2011.02.25 "Watch & Buy" for The Right Decisions

미국 로스엔젤레스에서 개최된 세계 최대 게임쇼 E3(Electronic Entertainment Expo)에서 Microsoft, Sony, Nintendo 등의 글로벌 게임업체들이 새로운 하드웨어를 공개하기로 해 어느 해보다 열기가 뜨겁습니다. 특히 각 사에 대한 많은 루머들이 생성되면서 한달 이전부터 많은 관심을 받았는데요. 그 중 닌텐도의 차세대 콘솔 게임에 대한 게이머들의 관심은 더이상 놀랄만한 현상이 아닙니다.

닐슨 글로벌 버즈 분석팀은 작년 2010년 대비 올해 E3과 MS, Sony, Nintendo에 대한 버즈를 분석해 보았습니다.
6월 8일자 기사를 보니 새 게임기 위U에 실망하여 닌텐도 주가가 폭락하였다고 하던데.. 너무 기대가 큰 것이였을까요?

Consumer Anticipation High as Nintendo Prepares to Unveil New Gaming Console

June 3, 2011 By Kurt Fredericks,  Melissa Ruch, NM Incite & Charlie Pollak, Nielsen Games

Also featured on the NielsenWire Blog

When Nintendo revealed the Wii console at the Electronic Entertainment Expo (E3) in 2005 and followed up with a demonstration of the innovative motion controller later that year, the video game industry looked quite different than it does today. This was before the current generation of consoles (Wii, Microsoft Xbox 360, Sony PlayStation 3) broadened the audience for gaming and the definition of what a console does with new kinds of gameplay, new genres and new entertainment features. Dedicated handheld gaming devices had existed long before, but this pre-dated the rise of smartphones, tablets and Facebook as viable gaming platforms.

Amidst many questions about how the next console transition will play out, Nintendo prepares to share details about its new console at E3 2011 next week. According to the opinions of gamers, expressed in both surveys and online chatter, anticipation is high for Nintendo to deliver as it has so successfully with the Wii since that initial reveal six years ago.

To put some context around Nintendo’s plans to launch a new console, Nielsen surveyed gamers about their expectations for and interest in buying a variety of assumed or rumored new gaming platforms to be released in the near future. Almost half of gamers (47%) expect Nintendo to release its new console (known as Wii 2, Wii’s successor or Project Café) within the next two years, surpassing the many other assumed or possible options. This likely reflects rumors of its pending announcement and alleged features such as HD display and controllers that include an embedded touch screen. It may also speak to some latent demand for Nintendo to delight gamers once again. Far less has been said publicly about new consoles from Microsoft and Sony but confidence is reasonably high that they will release these in the near future as well.

Beyond expectations, nearly a quarter of gamers say they would buy a new console from Nintendo (27%) within six months of release, but a near-equal share say the same for new Sony and Microsoft consoles. A second tier of interest contains all of the iOS devices and gaming handhelds (13% – 18%). These figures are driven partly by the current installed bases of precursor devices and the profile of the gamer for each. As a result, Nintendo’s comparatively larger Wii audience is behind much of the interest in the new Nintendo platform. The sheer size and diversity of this audience speaks to the opportunity and challenge for Nintendo in converting Wii gamers to a new platform.

To illustrate this potential challenge more fully, interest in the new Nintendo console among more hardcore, multi-platform Wii gamers is instructive. These are gamers who have experience on both the Wii and an alternative console (Xbox 360 or PS3). These groups voice greater interest in a new Microsoft or Sony console than in one from Nintendo, which could be explained by a number of factors including comparative use or satisfaction with the precursor consoles, time since purchase of precursor consoles, prioritization of a “primary” console based on the precursors, and value considerations. Uptake among these audiences will ultimately depend on the actual features, price point, and timing of release for the Nintendo console, versus satisfaction with currently owned platforms and other new system options.

In a positive sign given what is at stake for Nintendo, online discussion points to heightened anticipation for Nintendo’s console versus the major hardware unveils of E3 2010 at the same time last year. Overall buzz about E3 is up dramatically year-over-year (59% increase), with the new Nintendo console accounting for 22 percent of total messages this year, compared to 4 percent in 2010 for Microsoft’s hands-free gaming add-on Kinect, which was unveiled at the show last year. Much of the increase in overall chatter is coming from Twitter this year versus last (29% of Pre-E3 buzz in 2011 vs. 8% in 2010).

Trended buzz shows a substantial increase in interest generated by rumors and confirmation of the new Nintendo console seven to five weeks pre-E3. This is especially so compared to 2010 buzz for Kinect and Nintendo’s own 3DS handheld, which was unveiled last year at E3 as well. In the past several weeks the differences in chatter have narrowed, though it remains to be seen if any more key buzz-driving information will be released before the much-anticipated unveiling.

For more information, please visit  NMInicte.com

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닐슨 컴퍼니는 4가지 사업영역 하의 소매유통조사 및 소비자 마케팅, 패널, 미디어조사, 리서치, 온라인 소비자 조사 등 다양한 데이터 분석을 제공하고 있습니다. 이러한 시장조사는 "Watch & Buy" 부문에 있어 고객들의 생각과 행동을 이해할 수 있도록 기업들에게 유용하고 앞선 인사이트를 제공하기 위한 기본적인 발걸음이 됩니다

즉, 고객을 이해하고, 잠재고객을 파악하고, 주타겟고객을 공략하고, 그들의 활동영역과 행태를 파악하고 미디어전략을 위한 활용하고, 효과를 측정하고... 모든 단계에 있어 필수적인 정보들은 결국 "The Right Intelligence"에서 시작되어 "The Right Decisions" 단계로의 진입을 가능하게 합니다.

이를 위해 닐슨 컴퍼니는 매주 Watch Weekly를 발행하여 유용한 정보를 제공해 드리고 있습니다.
이번주 US지역의 Weekly 중 몇가지 온라인과 관련된 정보를 보니 흥미로운 순위들이 있네요.

Facebook 중 Texas Holdem Poker의 팬이  의외로 굉장하다는 사실과,,  

Top Facebook Pages
Week ending February 20, 2011

Source: AllFacebook.com

"What's sexy"에 대한 관심도가 비버오라버니와 가가언니보다 높았었군요.

Top Twitter Trends (Int'l)
Week ending February 20, 2011

Source: WhatTheTrend.com (as seen in AdAge, Mashable)

역시 Google과 Facebook은 미국에서 TOP 1,2위. 그러나 Microsoft가 US Web Parent Companies에서는 2위네요.

Top US Web Brands by Unique Audience
January 2011

Top Web Brands
Source: Nielsen NetView

Top US Web Parent Companies by Unique Audience
January 2011

Top Parent Companies
Source: Nielsen NetView

또한, US내 인종별 Smartphone의 이용행태 분석 결과가 발표되었었는데, Hispanic과 Asian/Pacific Islander 대비 White 인종의 비율은 현저히 낮은 편이네요. 한국에서는 어제 SKT에서 아이폰4의 출시를 공식발표했는데.. 한국의 스마트폰 트렌드는 어떻게 변동될지 궁금하기만 합니다'

- United States

“Smartphone penetration is higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger. Meanwhile, only 27 percent of White mobile users reported owning a smartphone.”


(*Data Source : Nielsen Watch Weekly, March 23, 2011)

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