(출처: NM Incite, Link:http://www.nmincite.com/?p=5220)
브랜드 마케팅, 고객관리, 실시간 커뮤니케이션을 위한 소셜 마케팅 플랫폼 BuzzMetrics Exchange서비스가 런칭되었습니다.
BuzzMetrics 대시보드내 추가하여 제공받을 수 있는 Exchange서비스는 온라인상의 고객들의 이야기를 보다 실시간으로 모니터링함은 물론 Directly 소통할 수 있는 소셜 미디어 커뮤니케이션 툴로써, 여러분의 버즈 관리를 보다 쉽고 빠르게 도와드릴 것 입니다.

Key Benefits:

Accuracy. 닐슨 소셜 미디어 데이터 분석 플랫폼 MyBuzzMetrics에서 제공되는 동일한 버즈 데이터를 제공받음으로써 트위터, 페이스북, 유투브, 플리커 는 물론 블로그와 보드(Boards) 게시글까지 실시간으로 관리합니다.

 




Efficiency. 연관 토픽 및 화제에 대한 게시글을 직접 필터링(Messages Filter)함으로써 보다 효율적으로 온라인 게시글을 관리합니다.


Timeliness. 실시간으로 데이터를 확인함은 물론 담당자가 고객에게 적절한 채널을 통해 보다 빠르게 답변할 수 있습니다. 또한 새로운 게시글 게재의 일자와 시간도 예약(scheduling)할 수 있습니다.

NM Incite는 소셜 미디어 모니터링과 분석을 통해 최고의 서비스를 제공할 수 있도록 최선을 다하고 있습니다.
NM Incite, BuzzMetrics Exchange에 대한 보다 자세한 내용은 닐슨 온라인 코리아(닐슨 코리안클릭)으로 문의해 주시기 바랍니다.
※ 닐슨 코리안클릭 SMI팀: T.3490-7218~9 Email.buzz@koeanclick.com



---------------------------------------------------------------------------------------------------------------------------------

NM INCITE LAUNCHES SOCIAL MARKETING PLATFORM BUZZMETRICS EXCHANGE
New real-time customer engagement and social media monitoring tool manages marketing, customer loyalty and direct engagement
New York, NY (August 22, 2011) – NM Incite, a Nielsen/McKinsey Company, launched BuzzMetrics Exchange, a full service social media monitoring and engagement platform that allows clients to better manage social media marketing and build customer loyalty.
The new platform, which enables clients to directly engage with consumers who are talking about their brands online, complements the industry-leading My BuzzMetrics dashboard, which provides deep social media insights and longer-term historical analytics and benchmarking.
“We’re seeing a dramatic shift in the marketplace where social media is rapidly becoming the default vehicle for brands to engage directly with consumers and build brand loyalty,” said Dave Hudson, CEO, NM Incite. “The addition of BuzzMetrics Exchange to our product portfolio provides a one-stop platform for real time listening and engagement, deepening our clients’ ability to establish authentic relationships with their customers.” 
Through BuzzMetrics Exchange, users can improve the accuracy, efficiency and timeliness of their social media activities through some of the following features: 

  * Build an online presence by seamlessly integrating corporate social media profiles

  * Manage new conversations to allow for real-time engagement with consumers

  * Recognize and manage potential brand threats in real time

  * Use advanced filtering to prioritize inbound messages

  * Workflow and tagging capabilities to enable large teams to collaborate and route messages to subject matter experts



~About NM Incite~
NM Incite, a Nielsen McKinsey Company, leverages the strengths of two world-class brands: Nielsen, the most-innovative researchers, and McKinsey, the most-trusted strategic advisors to help businesses realize a sustainable competitive advantage through highquality insights, metrics and advice.  NM Incite’s expert social media analysts and strategic consultants work side-by-side with clients integrating industry and functional expertise to develop innovative social media strategies and solutions that make a measurable business impact.  NM Incite currently operates in 25 global markets with headquarters in New York. For more information, please visit
www.nmincite.com or Twitter: @nmincite
# # #
Contact:
Leslie Cafferty
(646) 654-8975
leslie.cafferty@nielsen.co
Posted by 재앵이


닐슨 컴퍼니는 미국, 영국, 독일, 스페인, 이탈리아, 호주, 뉴질랜드, 중국, 일본, 브라질, 한국 등을 포함한 세계 약 20개국에서 총 150개 이상의 글로벌 컴퍼니에 온라인 구전 분석 서비스를 제공하고 있습니다.

 이제 캐나다¹, 인도², 중동³에서도 온라인 구전 현황을 빠르게 파악하고 모니터링 할 수 있는 BuzzMetrics 솔루션 서비스와 버즈 데이터를 더욱 심도 있게 정성분석해 드리는 보고서 서비스를 만나보시기 바랍니다.

 닐슨 컴퍼니가 제공하는 글로벌 구전 분석 데이터가 귀사의 성공적인 글로벌 비즈니스에 도움을 드리겠습니다.

1) NM Incite Launches In Canada, September 8, 2010
2)
NM Incite Launches In India, September 13, 2010
3)
NM Incite Launches In The Middle East, September 26, 2010

* NM incite의 런칭과 서비스 제공 형태는 국가별로 다를 수 있으니
  자세한 사항은 닐슨 코리안 클릭
  버즈워드팀으로 문의 부탁드립니다.

전화 : 02-3490-9218~9 / 팩스 : 02-3490-7233
이메일 :
buzzword@koreanclick.com


 

Posted by mingxian


2010년 9월 27일 뉴욕에서 개최된 Advertising Week 에서 닐슨이 새로운 온라인 광고 측정 서비스를 발표했습니다.
Nielsen Online Campaign Ratings 서비스는 기존과 차별화되고 정확한 데이터를 보다 빠르게 처리하고 폭 넓은 채널 커버리지로 고객사가 온라인 광고 활동 및 측정에 유용한 데이터를 제공해 드리고자 합니다.
2010년 4분기 Procter & Gamble, Verizon Wireless와 major media agencies인 Starcom MediaVest, Facebook에게 서비스 시연을 시작으로 2011년에는 상용화 된다고 합니다.

빠른 시일안에 한국에도 본 Nielsen Online Campaign Ratings 가 제공되었으면 좋겠네요.
Advertising Week에서 발표된 동영상 및 자료는 닐슨 블로그를 참고해 주세요
*Link: Advertising Week 발표 동영상 및 Nielsen Online Campaign Ratings Overview video (출처:
닐슨블로그 NielsenWire)




<서비스 관련문의- 닐슨 코리안클릭 버즈워드팀 T.+82-2-3490-7218/9,
buzzword@koreanclick.com)
**************************************************************************************************************************************
-관련기사: 닐슨 새로운 온라인 광고 측정 서비스 발표(기사출처: 닐슨컴퍼니 홈페이지)

Nielsen Unveils New Online Advertising Measurement

 Nielsen Online Campaign Ratings in Development with Industry Leaders Including Facebook, Procter & Gamble and Verizon Wireless; Broader Industry Participation Welcomed

 

New York – September 27, 2010 – The Nielsen Company today announced the development of Nielsen Online Campaign Ratings, which will for the first time provide audience data comparable to Nielsen’s television ratings.  The new measurement system is a significant advancement for the media industry and will provide greater accuracy, faster reporting, and wider coverage than existing online measurement.

 

“This is a major step forward for both Nielsen and our industry.  This new system will provide marketers with a better understanding of their ROI, and will give media companies a much needed tool to prove the value of their audiences,” said Steve Hasker, President, Media Products, Nielsen.  “Perhaps most importantly, marketers and media companies alike will now have a simpler way to measure the combined reach of TV, the web and even mobile advertising.  Reach alone doesn’t tell the whole story, however, and Nielsen intends to combine the ratings with cross-platform advertising effectiveness metrics to provide a complete view.”

 

The new system will use an innovative, patent-pending process combining traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data contributors.  Using its unique approach, Nielsen will be able to provide reach, frequency and Gross Rating Point (GRP) measures for online advertising campaigns of nearly any size, running nearly anywhere on the web.  Campaign reporting will be available within just days after the launch of a campaign, providing vital delivery information in-flight to both advertisers and publishers.

 

While focusing first on the U.S., Nielsen intends to extend this system to appropriate key markets around the globe.

 

Nielsen Online Campaign Ratings will be tested with several industry leaders in Q4 of 2010 including advertisers such as Procter & Gamble and Verizon Wireless, major media agencies such as Starcom MediaVest, and Facebook. The new system is expected to be commercially available in 2011. To help evolve this metric into an accepted industry standard, Nielsen expects to welcome additional advertisers, media agencies and online publishers to participate in the learning process over the coming months.

 

Nielsen intends to submit this new system to the Media Ratings Council (MRC) for accreditation.

 

“More and more marketers are creating integrated, cross-platform campaigns and we need a better way to measure how they perform,” said Mike Murphy, Vice President, Global Sales, Facebook. “We think creative campaigns are more effective when marketers combine TV and digital in a way that extends the big idea online and makes it social through an ongoing, two-way connection.  With their expertise, Nielsen can help marketers measure the impact of true cross-platform campaigns.”

 

How it Works

This system is designed to measure the audience composition of a particular advertisement and cannot be used for targeting web users.  It does not track consumers from one website to another.  Consistent with its privacy standards and practices, Nielsen will enable consumers to opt-out of inclusion in this measurement system.

 

At the invitation of a client advertiser or website, Nielsen will request a pixel when a particular display or video advertisement is displayed in a browser. Once requested, these pixels will travel to Nielsen and to approved data contributors – including large web publishers. These pixels do not pass any information about the identity of the user, the website on which the ads appear, the sites the user visits, or the identity of the advertiser.  The contributors will provide aggregate-level reports containing reach and frequency information in anonymous age and gender buckets only.  Nielsen will then use proprietary, patented and patent-pending technology to combine these reports with data from its TV and online panels, resulting in a single report showing reach, frequency and GRPs for the advertisement.

 

A second process will run in parallel to match the IP address of the pixel to one of the 210 Nielsen Designated Market Areas (DMAs).

 

At no time will this system collect or distribute information on an individual web user. 

 

About The Nielsen Company 

The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The privately held company has a presence in approximately 100 countries, with headquarters in New York, USA. For more information on Nielsen measurement products, visit www.nielsen.com

 

# # #

 

Additional Comments On the Development of Nielsen Online Campaign Ratings

Companies representing the extended online media ecosystem, including Facebook, Procter & Gamble, Verizon Wireless and Starcom MediaVest have agreed to participate in the development of Nielsen Online Campaign Ratings.

 

Suzy Deering, Executive Director, Media and Sponsorships, Verizon Wireless:

“From our perspective, tools that provide greater transparency and accountability for our online marketing activities are increasingly important to our business.  We support Nielsen’s efforts and will be working with them and the various participants to make this a reality.”

 

Kate Sirkin, Executive Vice President, Global Research, Starcom MediaVest:

“This initiative will advance a big measurement challenge facing digital – providing planners and buyers with a better understanding of the actual ratings a campaign delivered against a desired audience.  It will provide a more accurate picture of impressions delivered by different sites to different demographics. It will improve our understanding of the duplication between TV and online. It will help us become more efficient at building reach and frequency amongst our desired audiences. This type of metric is vital to planning campaigns and building brand experiences across all the different media options today. We applaud Facebook for working with Nielsen to develop the approach and encourage other sites with registered users to get involved.”

 

Other industry leaders, including Microsoft and Omnicom Media Group have also extended their support the initiative:

 

Carolyn Everson, Corporate Vice President, Global Advertising Sales and Trade Marketing, Microsoft

“We applaud the initiative to provide an online video metric in a common language (GRPs) to marketers to facilitate greater comfort with digital advertising. When factoring in Nielsen’s insights on ad effectiveness and sales impact, online can offer a truly compelling story to advertisers and one that will improve their execution of online and cross-media campaigns.”

 

Michael Atkin, US Director, Media Research, Omnicom Media Group

“Creating a shared metric for cross-media measurement is an important step supporting the evolution of digital measurement that transcends the interests of any one brand, category, agency or channel. Today's announcement from Nielsen offers the industry the potential for additional insights on multi-platform planning and buying, whenever assessment of audience exposure on a common basis is indicated."
 

# # #

Contacts:

 

Matt Anchin                                                            Diane Schreiber

The Nielsen Company                                            SparkPR for Nielsen

matt.anchin@nielsen.com                                     nielsen@sparkpr.com

+1 646-654-5445                                                    +1 415-279-4440 (m)


 

Posted by 재앵이
세계적인 리서치 업체 맥킨지에서 닐슨의 온라인구전 분석 서비스를 제공하는 버즈메트릭스와 함께 소셜 미디어 분석을 위한 조인트 벤처(joint venture)를 지난 6월 17일에 공식 선언하였습니다.

I was initially unmoved by the news earlier this week that McKinsey is doing a joint venture with Nielsen leading the management consultancy to take over BuzzMetrics, one of the many firms out there that analyze what people are saying about companies online. There’s been so much acquisition action in that monitoring space over the years that it was hard to get excited.

But then this morning I read some late coverage of the announcement in the Financial Timesthat woke me up to the significance of the deal.

What the FT told me that I didn’t know is that NM Incite, as the new company will be called, is the first time McKinsey has attached its name to another company. “We have never done a joint venture of this magnitude before,” McKinsey’s Dan Singer told the FT. That detail got me thinking about how far the incredible popularity of social media has traveled upstream into corporations.

For a company like McKinsey to share its still powerful brand is telling of how much the vast quantity of consumer sentiment available on the internet is changing the game. This isn’t simply some new social media agency or guru hanging a shingle. Too many of those have popped in recent years, many of whom would be happy to get a meeting with a brand manager. This is McKinsey, a company whose consultants have the ear of CMOs and CEOs, getting squarely in the game of listening to its customers. Which can only be a good sign for anyone interested in more responsive, accountable corporations.

Imagine if BP had its ear to the ground. Actually, let me rephrase. Imagine if BP didn’t shove its thumbs in its ears, close its eyes, and scream so it didn’t register the tsunami of outrage that formed in the early days of the Gulf crisis. Maybe if it truly knew how badly it was being criticized and knew that that criticism arose partially from the company’s opacity in a time of crisis it would have let some light in.

Big-time management consultants are paid to be big-picture business thinkers — or at least they have been historically. They’re prized for their ability to understand models, markets and corporate organizations. MBA stuff. What they haven’t been asked to do is really understand the marketplace of consumer opinion and build that understanding into product development, marketing and those org chart.

Deals like this could change the very nature of corporate counsel, turning it from a set of insights that emanate from case studies and cold, detached business analysis to those that come from the real world of real people’s thoughts, feelings and opinions. Ideally, NM Incite and the imitators you just know will follow will fully pull c-suite executives out of the ivory tower and get them cleaning up those oily birds.

Matt Creamer is executive editor of Breaking Media. You can follow him on Twitter at @matt_creamer.

Posted by 이창렬
지난 1년간 아시아에서 소셜미디어가 어떻게 성장하였는지 각 나라별 소셜미디어의 성장모습과 특징, 그리고 현재 주요한 트렌드에 대해 고객사와 함께 공유하는 자리를 만들었습니다. 등록신청을 하시면 윈도우 라이브 미팅 프로그램과 보이스 폰을 이용하여 웹 세미나를 보고 들을 수 있습니다. 컨퍼런스를 위한 전화번호와 라이브미팅 링크주소는 등록신청하시면 메일로 자동으로 받아보실 수 있습니다. 전화는 toll-free로 진행되며, 윈도우 라이브 미팅 프로그램은 웹 세미나 이전에 미리 설치해 두시면 좋습니다.
많은 관심과 신청 부탁합니다.

웹 세미나는 오늘 오전 10시에 진행됩니다.

http://www.netratings.com/img/en/global/transparent.gif



Posted by 이창렬
Bazaarvoice는 36개의 국가에서 800개 이상의 브랜드에 대한 천 억개 이상의 소비자 컨텐츠(CGC, Customer-Generated Content)를 베스트바이, 코스트코, 델, 피앤지, 파나소닉 등에 제공하고 있습니다. 소비재 제품과 텔레콤 영역에서 사용하고 있는 삼성이 한국 고객사로는 유일합니다.
닐슨 버즈메트릭스는 Bazaarvoice와 제휴를 통해 영향력이 높은 소비자 의견을 확보하여 브랜드 분석을 보다 더 강화할 수 있게 되었습니다.

Bazzarvoice 고객사 리스트


<기사원문>
Bazaarvoice and Nielsen Enter Alliance to Give Brands Deeper Insight into Consumers Opinions and Behavior Online

Thursday, 15 April 2010

Market leaders join forces to deliver insights from the web’s largest reservoir of consumer-generated content – merging customer conversations from across the web with on-site reviews, questions, answers and stories

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, and The Nielsen Company, the world’s largest provider of media and consumer information and analytics, today announced a strategic alliance to help brands take the next step in understanding the power of consumer-generated content and applying that knowledge to their businesses to achieve brand goals. 


This groundbreaking relationship will provide clients with an entirely new and holistic view of consumer opinions and the important role they play throughout the purchase funnel, and in overall brand health. For example, a brand marketer will be able to understand how consumer reviews of their newly launched product indicate a successful launch campaign or early warning signs of negative sentiments that will impact sales of the product. They will also be able to compare these online reviews to those conversations occurring across other social media platforms in order to understand the interplay between the two. 

The relationship between Bazaarvoice and Nielsen will initially provide clients with several different data options. Clients can automatically feed all consumer-generated ratings and reviews collected by Bazaarvoice into Nielsen My BuzzMetrics, where they can be easily analyzed through the customizable dashboard. Clients can also receive custom analytic reports, which include a client’s ratings and reviews data from Bazaarvoice as well as the ability to benchmark their data against other social media data harvested by Nielsen. 

“With Bazaarvoice and Nielsen, two market leaders are working together to help brands tap the power of social media in a completely new fashion,” said Brant Barton, Chief Innovation Officer at Bazaarvoice. “The integration of on-site and off-site social media finally gives brands the 360-degree insight they need to address the big marketing questions of the day: Who are my most vocal and influential customers? Does their feedback represent a larger trend that product and marketing must address? Does a negative review or blog post indicate an emerging brand reputation threat that I can stop now?”

“Reviews from consumers with real, hands-on experience with products and services tend to have the biggest impact in the purchase funnel.  They have a high credibility factor, and can even shape the direction of a new product launch,” said Pete Blackshaw, EVP, digital strategy and customer satisfaction at The Nielsen Company. “This relationship with social commerce pioneer Bazaarvoice significantly sharpens Nielsen’s focus and depth of content around purchase behavior and brand advocacy.”

Bazaarvoice currently powers social commerce capabilities on more than 800 leading web sites and has served more than 100 billion reviews, answers, and stories to consumers worldwide. Nielsen is the global leader in understanding the ‘connected consumer,’ and in uncovering and integrating data-driven insights culled from over 125 million blogs, social networks, groups, boards and other consumer-generated media platforms. Through this relationship, mutual clients like Costco and P&G can automatically feed all consumer-generated content through Bazaarvoice into Nielsen My BuzzMetrics where it can be easily analyzed through a customizable dashboard to gain a more complete view and a new understanding of consumers’ online behavior, opinions, advocacy, and experiences at each crucial stage of the purchase funnel and product lifecycle.

About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com.

 

About Bazaarvoice

Bazaarvoice’s Software as a Service (SaaS) social commerce solutions have served more than 100 billion pieces of customer-generated content on more than 800 brand web sites like Best Buy, Blue Shield of California, Costco, Dell, Macy’s, P&G, Panasonic, QVC, and USAA in 36 countries. The company connects organizations to their influencers through a unique network that reaches hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center of their clients’ business strategy, proving “social” can drive measured revenue growth and cost savings for manufacturing, retail, travel, and financial services companies. Headquartered in Austin, the company has offices in Amsterdam, Düsseldorf, London, Paris, Singapore, and Sydney. For more information and access to client success stories, visit www.bazaarvoice.com, read the blog atwww.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.

<원문출처 - Bazaarvoice Press Release>
Posted by 이창렬

코리안클릭이 닐슨사의 국내 계열사로 합류하였습니다.  

분석 조사 노하우의 결합으로 버즈워드에도 좋은 바람이 불었으면 합니다.


닐슨,인터넷 사용자 측정 기업 코리안클릭 인수

Posted by buzzmetrician
그간 여러 서비스 개선을 진행하였기에 공지드립니다.

1. 7월 24일자 데이터부터 동영상 채널 데이터가 오픈되었습니다.

2. 버즈차트가 오픈되었습니다. 게시글간의 비교가 가능한 차트 서비스로 일간 이외에 주간으로도 제공되고 있습니다.

3. 내버즈워드에 프로파일 관리창이 신설되었습니다. 내버즈워드 서비스는 금월 대대적인 리뉴얼이 예정되어 있습니다. 리뉴얼 이후에는 버즈랭킹 데이터 및 여러 참고자료가 버즈소식과 함께 제공될 예정입니다. 
Posted by buzzmetrician

블로그글을 정리하면서 이전에 썼던 개인글은 개인 블로그로 옮겨 놓았습니다. 

다음과 같은 화제를 중심으로 팀블로그를 만들어가면 좋을 것 같아요.

- 버즈워드 서비스 개선 이슈
-
온라인 구전 분석 이야기

-
국내외 버즈 솔루션 동향

고객사 동향
-
버즈 관련 뉴스

-
코리안클릭 트래픽 및 검색마케팅 데이터 뉴스등

Posted by buzzmetrician

5 22일 버즈워드 온라인 서비스에 

네이버,다음의 지식인서비스 게시글이 추가되었습니다.

 

현재 버즈워드 온라인 서비스에서 제공하는 CGM 메뉴는

블로그, 카페, 게시판, 전문사이트, SNS, 지식인 이렇게 6개입니다.

 

지식인 게시글은

네이버 14개 대분류 카테고리, 다음 14개 대분류 카테고리에서 데이터를 수집하고 있습니다.

 

좀 더 나은 온라인 구전분석 서비스가 되도록 채널 확장은 계속 될 예정입니다.

 

블로그 채널은 매월 마지막주에 정기적으로 추가되고 있습니다.


채널 추가 예정중

- 게임 전문사이트

- 온라인 미디어 사이트 (코리안클릭 순방문자 상위 순위)


Posted by 이창렬